THE IDEA
An API was built to automate the Lahinch surf shop’s daily surf report. This triggers specific ads to specific audience segments eg calm conditions for older female sea-swimmers means offers on shortie suits and gloves.

THE EXECUTION
The SME is now able to use the surf’s daily sea conditions to prompt ads featuring their inventory. They’ll reach multiple segmented customer cohorts on search, display, social, OOH, and various platforms – targeting new customers, while maintaining relationships with hard-core surfing fans.