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Full name

Orla Doherty

Title

Copywriter

Location

Dublin, Ireland

Blurb

I’m a strong conceptualist who regularly writes creative strategy for brands – big and small. The consumer is at the heart of everything I do.

Biography

A native of Norn Iron, I've been working in a variety of creative shops in Dublin for 17 years. Chemistry, Owens DDB, Rothco and DDFHB. I've worked on a huge variety of treasured Irish brands from Eir to Meteor to Brennans Bread, Waterford Crystal and SuperValu. And won a few awards along the way.

Experience

Senior Copywriter

DDFHB

Dublin Ireland · July 2008 – December 2017

I was the lead creative on the SuperValu business in DDFHB. Retail doesn’t always allow for the most creative work. Yet our relaunch of SuperValu with our ‘Good Food Karma’ campaign, has seen SuperValu become the no 1 retailer in Ireland. Take that Lidaldi!

Creative Group Head

AV Browne

Dublin & Belfast · 2006 – 2008

I ran a small creative team and production studio across multiple channels with responsibility for the creative output. Our biggest account was BT Ireland – which we ran for both the NI and ROI markets.

Senior Copywriter

Rothco

Dublin, Ireland · 2005 – 2006

I worked on Murphys, Hibernian (now Aviva), Ireland West, Fruice, Aer Lingus and Citroen. I ran several new business pitches and while I was there and acting creative director in the agency, we won the RTE account.

Copywriter

Owens DDB

Dublin, Ireland · 2002 – 2005

In Owens I worked on McDonalds, Carlsberg and O2, among others and was also involved in many new business pitches.

Copywriter

Chemistry

Dublin, Ireland · 1999 – 2002

This is where I cut my teeth. I worked on (and won awards for) recruitireland,com, Dublin Bus, Meteor and Sligo Weekender.

Head of Creative

indiepics

Dublin, Ireland · Jan 2018 – Present

As head of Creative in Indiepics, my role is pivotal in producing engaging, creative content for our brands. Daily tasks include devising communication strategies for our diverse portfolio of clients; leading multiple projects from conception to completion across several platforms and pitching for new business. My job is to be the creative lynchpin across our design, video and digital specialisms.

Education

Msc Advertising

DIT Aungier st, Dublin

Dublin, Ireland · 1998 – 1999

Completed thesis on the search for an authentic identity through advertising consumption amongst young people ‘Is it the real thing?’

BA Hons English Literature

Trinity College, Dublin

Dublin, Ireland · 1993 – 1997

Eff Test

IPA

· Nov 2017 –

I recently passed the Eff test – a challenging qualification that provides the skills and tools necessary to develop a more forensic and rigorous approach to evaluating communication strategies.

Awards
2016 AIMS ADVERTISING CAMPAIGN , Marketing Institute
Supervalu Good Food Karma
2014 Bronze – Poster , ICAD
Dog’s Trust
2014 Commendation in radio , ICAD
Dog’s Trust
2008 Radio awards , Radio Advertising Awards
Nomination for Propertynews.com
2006 Nomination in Broadcast category , Harvey Norman Radio advertising awards
Imagine ‘Dream Motehr’
2006 Nomination in the Alcoholic beverage category , Harvey Norman Radio advertising awards
Wunderbar
2005 Tech section , Radio advertising awards
Leap internet
2005 Radio Nomination , ICAD
Aer Rianta ‘Shannon destinations’
2005 Gold Winner of Newcomer award , Outdoor awards
Waterford Crystal
2003 Winner of Transport category , Outdoor awards
Dublin Bus Nitelink campaign
2003 Winner of the Copywriting category , Outdoor awards
Dublin Bus Nitelink campaign
2003 Nomination in the Comms category , Guinness Radio awards
Meteor ‘Sharon’
2002 Bronze bell for Radio , ICAD
Meteor – Hello Mum
2002 Winner in the comms category , Guinness Radio awards
Meteor ‘Hello Mum’
2002 Bronze bell for DR radio , ICAD
Meteor – Hello Mum
2002 Bronze bell for Cinema , ICAD
Sligo Weekender
2002 Bronze bell for Print , ICAD
Sligo Weekender
2001 Bronze – poster – transport , ICAD
Dublin Bus
2001 Bronze – poster , ICAD
Dublin Bus
2001 Silver for Press , ICAD
Recruitireland – Leaf
2001 Silver – poster , ICAD
Recruitlreland – Leaf
Clients

SuperValu The National Lottery Bord Gais Littlewoods Meteor O2 Vodafone BT Waterford Crystal Dublin Bus Failte Ireland

Skills

Creative strategy, copywriting, radio production, integrated campaigns, digital

Elsewhere