SuperValu Christmas 2015

Supervalu Good Food Karma launch

This was the launch ad for SuperValu’s Good Food Karma campaign which saw them become the no1 retailer in Ireland in 2015. I was responsible for adding the ‘real life’ to their real people, real food platform. We brought empathy, warmth and gorgeous food to a quintessential Irish brand.

SuperValu Good Food Karma Project

The next phase in Good Food Karma is the Good Food Karma project – SuperValu’s latest mission to bring the karma full circle and improve people’s diets by doing everything they can to encourage them to cook more often from scratch.

Supervalu Food Academy – Giving small producers a big chance

Food Academy Christmas market

Good Food Karma SuperValu

Multi channel platform for supermarket that led with a ‘real people, real life’ TV campaign. Won the Christmas ad war of 2015. Also won SuperValu the advertising campaign of the year at the 2016 AIMS awards.
https://www.adworld.ie/2016/05/20/supervalu-wins-campaign-year-aim-awards/

Role
Writer and concept, creative strategy
For
SuperValu
Date
Ongoing
Type
TV, online
URL
www.youtube.com/watch?v=I0i9SfIwlSs