SuperValu Christmas 2015

Supervalu Good Food Karma launch

This was the launch ad for SuperValu’s Good Food Karma campaign which saw them become the no1 retailer in Ireland in 2015. I was responsible for adding the ‘real life’ to their real people, real food platform. We brought empathy, warmth and gorgeous food to a quintessential Irish brand.

SuperValu Good Food Karma Project

The next phase in Good Food Karma is the Good Food Karma project – SuperValu’s latest mission to bring the karma full circle and improve people’s diets by doing everything they can to encourage them to cook more often from scratch.

Supervalu Food Academy – Giving small producers a big chance

Food Academy Christmas market

Good Food Karma SuperValu

Multi channel platform for supermarket that led with a ‘real people, real life’ TV campaign. Won the Christmas ad war of 2015. Also won SuperValu the advertising campaign of the year at the 2016 AIMS awards.

Writer and concept, creative strategy
TV, online