Creative lead on ‘You’re the Business’, a digital upskill for SMEs that came about as a strategic initiative between Google and the Irish government.
Originated all creative work across multiple platforms – wrote video scripts, UX copy for website, promotional social posts, interviewed ambassadors, wrote case studies, collaborated with art directors and editors in video post-production. Key in strategic planning for the programme going forward. Overall reach of year one activity measured as 1,195,689 audience reach; 774k YouTube video views; 121K website visits; and over 4000 businesses digitally upskilled.