Hero video pushed out on FB
HIgh level of engagement on FB
Puppy raiser Recruitment
Video first campaign to recruit puppy raisers for Irish Guide dogs for the Blind. With a minimal budget, lots of celebrity friends and a big heart, I led a team creating a digital campaign to recruit volunteer Puppy Raisers.
The campaign resulted in a 200% increase in new puppy raisers directly attributable to the social media campaign. On a very modest media budget on Facebook, the campaign reached 344,700 unique people, and generated 124k video views across Facebook, Twitter & YouTube.
- Role Concept, copywriter, producer
- For Irish Guide dogs for the Blind
- Date October 2018
- Type Social campaign, Facebook
- URL www.facebook.com/irishguidedogs/videos/709898589368758/