Print campaign for Dublin City Business Association - encouraging people to come into the city for a spot or retail therapy - and enjoy the other activities Dublin has to offer.

Dublin city centre at Christmas execution

Family day out execution

Dublin City print campaign

In order to compete with out of town shopping malls, the local business association wanted to highlight the other exciting things you could do in Dublin. Features Dublin as UNESCO city of literature; at Christmas time and general family friendly execution. Print campaign with charming illustrations by Oliver Jeffers.