Filming in fishing communities all over Ireland, we met some interesting people who are doing amazing things.
Social videos on Facebook.
This video-first campaign had a huge reach among its focussed target audience with significant online video views across Facebook (over 122,000 views), Twitter (over 147,000 views) and YouTube (over 17,000 views). This has been in addition to PR print and radio coverage right across the country, amplifying the campaign with a cumulative audience reach of over 6 million to date.
Advertising Value Equivalent calculated so far is in excess of €1.5 million.